I know I’ve posted this photo before, but it’s one of my all-time favorites. It’s rare to see all the neon on this sign working at once, and I lucked out one night at dusk being over in the Sports Arena area on Rosecranz Street at just the right time to see it. The building is a Barnes and Noble bookstore these days, but they’ve kept the sign, and—as far as I know—still light it up for a time each night. (“As far as I know,” because I’m almost never out driving anywhere after dark.) This is definitely one of the most beautiful neon signs I’ve ever seen.
The Loma Theater …
@innocent-bystander.com 
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